breast cancer awareness

The idea of associating pink with the battle against breast cancer has unquestionably worked as a marketing tool. But how do you sort legitimate support for the cause from shameless product marketing when both use the same symbol? Experts say even the most questionable campaigns help heighten...

Every October, as pink-ribbon products blossom throughout store aisles, consumers face a thorny issue: Will the money I pay for this product really help in the fight against breast cancer or am I just falling for a marketing gimmick? The dilemma has been made sharper by a backlash against...

Remember a few months ago when a government panel angered the American Cancer Society -- and a lot of women -- by announcing its new recommendations for breast cancer screenings? Many said "It'll never happen," and thought..."no one will listen..." But a survey by the Avon Foundation for Women...

I've been inundated by questions from patients and friends over the past few weeks regarding two recent recommendations concerning cancer screenings for women. The big worry that keeps coming up is "are we rationing women's health care?" That's because first, the U.S. Preventive Task Force on Nov....

If you want your Christmas shopping dollars to go further and support a great cause, then the Pink Friday charity fundraiser is the answer. Systemax Inc., whose companies include CompUSA, Tiger Direct, TigerDirect Canada and Circuit City, will be hosting the third annual Pink Friday on the day...

On Monday, the American Cancer Society was seeing red courtesy of a new set of government guidelines for breast cancer screenings that sent shock waves through the organization -- and the entire country. Recently, the American Cancer Society backpedaled on screenings for some screenings. But...

Walk into almost any store this month, and you'll be hit with a wash of pink products -- pink clogs, pink vegetable peelers, pink cleaning products, even pink food -- sold in support of Breast Cancer Awareness Month. Consumers, feeling as if they're participating in the effort to find a cure for...