breast cancer action

The Susan G. Komen Foundation's partnerships bring in millions each year for breast cancer research. But one of its partners has brought it an ironic problem: The perfume Promise Me, marketed to benefit the charity, contains a hormone disruptor that studies point to as a contributing cause of breast cancer.

The idea of associating pink with the battle against breast cancer has unquestionably worked as a marketing tool. But how do you sort legitimate support for the cause from shameless product marketing when both use the same symbol? Experts say even the most questionable campaigns help heighten...

Walk into almost any store this month, and you'll be hit with a wash of pink products -- pink clogs, pink vegetable peelers, pink cleaning products, even pink food -- sold in support of Breast Cancer Awareness Month. Consumers, feeling as if they're participating in the effort to find a cure for...