brands

In a world of music-playing phones, Internet-enabled refrigerators and satellite-based car navigation, some companies still find success with such low-tech products as urine, dirt and even air. This is not the "money for nothing" Dire Straits sung about in its classic hit, but it's awfully...

"Brands have a dramatic power on people." Eran Gefen, the creator of MyBrandz told WalletPop in a phone interview, explaining why his new social network for brand lovers is enjoying early success. "People love brands as people love movie stars," Gefen said. At the end of the day, he said, it isn't...

Vudu. JooJoo. Boorah. It almost seems as if companies randomly pick names out of a hat. But you would be surprised at how much actual thought (and money) goes into the process of dubbing a tobacco maker 'Altria' or an instant coffee 'Via.'

Shoppers trim their food budgets when gas prices rise, but they don't always give up the name-brand foods they like. Store brands have gained ground among consumers in recent years, a new study shows, but their popularity among thrifty shoppers may be overstated, says Kusum Ailawadi, a professor...

Call it the E = MC squareoff. Bolstered by its successful anti-screen media campaign that led Baby Einstein to offer a refund for its kid videos, leaders at a Boston-Based non-profit are weighing whether to fight on -- and demand that Walt Disney Company drop "Einstein" from the name altogether,...

A fresh new study about how consumers use Twitter to talk about brands is being published in an upcoming issue of "The Journal of American Society for Information Science and Technology," shedding some light on how many people are Tweeting about brands and what they're saying. The study done at...

Many a customer has probably faced a dizzying array of gas stoves and thought to themselves, which is better, Kenmore or Kitchenaid? Should I buy this Whirlpool refrigerator, or the Kenmore? Isn't Bosch a more trusted name than Kenmore for dishwashers? The answer to those questions is probably, in...

What does a breakfast cereal have to do to break out of the (cereal) box? How does an offbeat TV hit like "The Dog Whisperer" differentiate a venerable media stalwart? And what does celebrity gossip have to do with Super Bowl parties? These are pieces of how some of the most innovative brands of...

Just because your favorite shampoo or toothpaste disappears from the store shelf, doesn't mean it's discontinued. It might have been booted by your favorite store.Retailers all over the country are reducing the number of products they carry, eliminating brands and in general being much more...

It hasn't been a fun month, I'd imagine, for anyone with a corner office at Abercrombie & Fitch's rugged New Albany, OH headquarters. The company reported a 22% drop in net sales for May -- and this week, the story of London store employee Riam Dean surfaced. Dean, 22, was allegedly moved from...