15 Corporate Logos That Contain Subliminal Messages
Whether you're aware or not, brand logos speak to viewers on many levels. Take closer look at these well-known logos to discover their subtle and clever marketing tactics.
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America's 7 Most Profitable Products
Successful companies may become giants, with large catalogs of products, but they frequently rely heavily on just one brand for a major chunk of their sales and profits.
Macy's Denied Restraining Order Against J.C. Penney
A judge has rejected Macy's request to slap rival J.C. Penney with a temporary restraining order barring it from selling non-branded goods designed by Martha Stewart.
IHOP Tries Quaker Oats (and 4 More Clever, Cross-Brand Matches)
IHOP is teaming with Quaker Oats on an exclusive new line of hot cereals. It's a smart match for the two breakfast behemoths, and it's hardly the only recent clever corporate pairing.
Democrats Are From Starbucks, Republicans Are From Visa
Can you tell a person's political affiliation from where they do their shopping? According to "global neuro-insight firm" Buyology, you can. And Buyology's come up with some peculiar political observations from the world of retail.
Democrats Are From Starbucks, Republicans Are From Visa
Can you tell a person's political affiliation from where they do their shopping? According to "global neuro-insight firm" Buyology, you can. And Buyology's come up with some peculiar political observations from the world of retail.
U.S. Companies With the Most Valuable Brands
24/7 Wall St. has done an analysis of the largest companies in the U.S. based on their portfolios of major consumer brands. Many of these brands are worth billions of dollars, and the success of the corporations that own them is based almost entirely on the appeal of those brands.
As Food Costs Rise, Store Brands Take Off
In this economy, cash-strapped consumers have become more budget conscious and less concerned about appearing cheap. As a result, better-known brands have steadily been losing ground to store-branded food products.
America's 10 Most Durable Brands -- and Their Logos
They're the brands you can't help but know, with logos that nearly everyone recognizes. These companies were founded back in the 1800s and became major players in the next century -- and the one after that. And while their logos have changed over time, they're essentially just refinements of the originals.
Psst! Wanna Buy an Old Brand? Here's How
Remember Meister Brau beer or Pom Poms candies? How about Collier's magazine, Victrola or General Cinema movie theaters? After a recent auction, those classic names -- and many others -- may soon be going back into business. And more are still awaiting an offer.
Young People's Favorite Brands: M&Ms, Google, Reese's
In the eyes of 8- to 24-year-old consumers, M&Ms are cooler than Google. That's according to a new poll by Harris Interactive, which found that sugary snacks made up four of that age group's top 10 favorite brands.
Being the Brand: CEOs as Corporate Icons
Colonel Sanders pulled it off, and so has Steve Jobs. Yet few companies allow one individual to represent their brand. Why not? The risks are large, and, well, few CEOs are actually good at it.
The Science Behind Naming Products and Companies
Vudu. JooJoo. Boorah. It almost seems as if companies randomly pick names out of a hat. But you would be surprised at how much actual thought (and money) goes into the process of dubbing a tobacco maker 'Altria' or an instant coffee 'Via.'
