brands

America's 7 Most Profitable Products

Successful companies may become giants, with large catalogs of products, but they frequently rely heavily on just one brand for a major chunk of their sales and profits.

Brand Name vs. Store Brands: How to Get the Best Bargain

Supermarkets stock dozens of options for any given food item, and if you're trying to save money, generic or store brands usually offer a better deal -- but not always. So, which products will get you the most bang for your buck?

Democrats Are From Starbucks, Republicans Are From Visa

Can you tell a person's political affiliation from where they do their shopping? According to "global neuro-insight firm" Buyology, you can. And Buyology's come up with some peculiar political observations from the world of retail.

Democrats Are From Starbucks, Republicans Are From Visa

Can you tell a person's political affiliation from where they do their shopping? According to "global neuro-insight firm" Buyology, you can. And Buyology's come up with some peculiar political observations from the world of retail.

U.S. Companies With the Most Valuable Brands

24/7 Wall St. has done an analysis of the largest companies in the U.S. based on their portfolios of major consumer brands. Many of these brands are worth billions of dollars, and the success of the corporations that own them is based almost entirely on the appeal of those brands.

America's 10 Most Durable Brands -- and Their Logos

They're the brands you can't help but know, with logos that nearly everyone recognizes. These companies were founded back in the 1800s and became major players in the next century -- and the one after that. And while their logos have changed over time, they're essentially just refinements of the originals.

Psst! Wanna Buy an Old Brand? Here's How

Remember Meister Brau beer or Pom Poms candies? How about Collier's magazine, Victrola or General Cinema movie theaters? Following a Dec. 8 trademark auction, those classic brand names -- and dozens of less memorable ones -- may soon be going back into business.

Being the Brand: CEOs as Corporate Icons

Colonel Sanders pulled it off, and so has Steve Jobs. Yet few companies allow one individual to represent their brand. Why not? The risks are large, and, well, few CEOs are actually good at it.

The Science Behind Naming Products and Companies

Vudu. JooJoo. Boorah. It almost seems as if companies are just randomly picking names for their latest product or the company, out of a hat. But consumers would be surprised at how much actual thought (and money) goes into the process of dubbing a tobacco maker Altria or an instant coffee Via.

Does Twitter tell you what to buy?

A fresh new study about how consumers use Twitter to talk about brands is being published in an upcoming issue of "The Journal of American Society...