brands
The American Companies With the Most Valuable Brands
12:15PM 5/17/2011
Company News, Johnson & Johnson, Coca-Cola Company, Pepsico, Procter & Gamble, Retail, Market News
24/7 Wall St. has done an analysis of the largest companies in the U.S. based on their portfolios of major consumer brands. Many of these brands are worth billions of dollars, and the success of the corporations that own them is based almost entirely on the appeal of those brands.
In this economy, cash-strapped consumers have become more budget conscious and less concerned about appearing cheap. As a result, better-known brands have steadily been losing ground to store-branded food products.
America's 10 Most Durable Brands -- and Their Logos
9:00AM 2/22/2011
Company News, General Electric , Coca-Cola Company, New York Times Co, Deere & Co
They're the brands you can't help but know, with logos that nearly everyone recognizes. These companies were founded back in the 1800s and became major players in the next century -- and the one after that. And while their logos have changed over time, they're essentially just refinements of the originals.
If you are brand loyal to names like Amazon, Sony and Target you're not alone -- and more likely to be female than male. These three rank among the most desirable brands in the world for women, according to a new report ranking the top brands for men and woman, and there are some surprising names...
Remember Meister Brau beer or Pom Poms candies? How about Collier's magazine, Victrola or General Cinema movie theaters? After a recent auction, those classic names -- and many others -- may soon be going back into business. And more are still awaiting an offer.
Wow! You really "Like" these 10 brands ...
In just over six short years, Facebook (FB) has gone from a small niche site for Harvard students to a Web juggernaut with over 500 million active users. As of January 4, 2010, more than 100 million of those users were U.S. based.
Today, people...
Young People's Favorite Brands: M&Ms, Google, Reese's
7:30PM 12/09/2010
Google , Apple, Target Corp, Nintendo, Retail
In the eyes of 8- to 24-year-old consumers, M&Ms are cooler than Google. That's according to a new poll by Harris Interactive, which found that sugary snacks made up four of that age group's top 10 favorite brands.
Black Friday 2010 Scorecard: Online Shopping Stats, Top Brand Tweets
8:00AM 11/29/2010
The stats for Black Friday 2010 are just now rolling in, and we have collected data from several sources to see how consumers shopped online and which brands received the most (and the least) attention on Twitter during Black Friday.
PayPal tracked the consumer spending habits of shoppers from...
in the 1870s, when Levi Strauss invented his famous blue jeans, they were known simply as "XX." Two decades later, they were given the lot number "501®" and to this day, that three-digit number is synonymous with the Levi's brand.
Levi Strauss isn't the only company with close ties to a...
Being the Brand: The Pros and Cons of CEOs as Corporate Icons
6:50AM 7/22/2010
Colonel Sanders pulled it off, and so has Steve Jobs. Yet few companies allow one individual to represent their brand. Why not? The risks are large, and, well, few CEOs are actually good at it.
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