brand

Martha Stewart has a new legal problem to contend with: Macy's, which had an exclusive licensing deal with her namesake company, has filed a lawsuit against Martha Stewart Living Omnimedia for hooking up with J.C. Penney.

Ron Johnson, the man credited with the success of the Apple Store, is about to move downmarket to take over as CEO of J.C. Penney. The buzz from Wall Street has been nothing but positive, but can the executive live up to the hype and reinvent the retailer's dated brand?

Subway tops a Harris Poll of fast-food brand recognition but sandwiches still trail burgers among Americans favorite meals.

In this economy, cash-strapped consumers have become more budget conscious and less concerned about appearing cheap. As a result, better-known brands have steadily been losing ground to store-branded food products.

When people donate money to a politician, all they usually get is a letter of thanks. Supporters of New Jersey Gov. Chris Christie can now get something more: a selection of branded merchandise.

GM felt it necessary to remind employees that the iconic auto brand is properly called by its full name. The folly of that guidance quickly rebounded to the brass that issued it, and a backtrack -- and video -- was promptly issued.

In a move that could start the drive to rehabilitate his flailing brand, Tiger Woods has announced plans to return to golf next month at the Masters Tournament. Will he be able to hit his brand out of the rough?

Crisis management experts say the time is now for Toyota to do everything possible to reassure the public that it's fixing the problems -- and that consumers should not lose faith in the carmaker's reputation for quality.

Though promotional saturation can be the kiss of death for social media platforms, marketers can't resist them. And whether they want to admit it or not, social media sites need the marketers. This week, two top sites -- LinkedIn and Twitter -- are putting their days of purity in the past and offering new tools that meet the needs of corporate marketing departments.

Many a customer has probably faced a dizzying array of gas stoves and thought to themselves, which is better, Kenmore or Kitchenaid? Should I buy this Whirlpool refrigerator, or the Kenmore? Isn't Bosch a more trusted name than Kenmore for dishwashers? The answer to those questions is probably, in...