brand

7 Things You Need to Know About Costco

Few people know just how Costco is able to give its customers such quality and value, or what makes Costco different from other wholesale companies. Here's the dish.

Macy's to Martha: JC Penney Deal Is Not a Good Thing

Martha Stewart has a new legal problem to contend with: Macy's, which had an exclusive licensing deal with her namesake company, has filed a lawsuit against Martha Stewart Living Omnimedia for hooking up with J.C. Penney.

Can This Man Put a Shine Back on J.C. Penney?

Ron Johnson, the man credited with the success of the Apple Store, is about to move downmarket to take over as CEO of J.C. Penney. The buzz from Wall Street has been nothing but positive, but can the executive live up to the hype and reinvent the retailer's dated brand?

It's 'Chevrolet' -- Not 'Chevy.' Er, Never Mind

GM felt it necessary to remind employees that the iconic auto brand is properly called by its full name. The folly of that guidance quickly rebounded to the brass that issued it, and a backtrack -- and video -- was promptly issued.

Resurrecting Tiger, the Brand

In a move that could start the drive to rehabilitate his flailing brand, Tiger Woods has announced plans to return to golf next month at the Masters Tournament. Will he be able to hit his brand out of the rough?

Toyota Needs to Move Fast to Save Brand

Crisis management experts say the time is now for Toyota to do everything possible to reassure the public that it's fixing the problems -- and that consumers should not lose faith in the carmaker's reputation for quality. But the company has miles to go to get to that point.

Social Media Sells Out and Becomes Social Marketing

Though promotional saturation can be the kiss of death for social media platforms, marketers can't resist them. And whether they want to admit it or not, social media sites need the marketers. This week, two top sites -- LinkedIn and Twitter -- are putting their days of purity in the past and offering new tools that meet the needs of corporate marketing departments.