brand recognition

Psst! Wanna Buy an Old Brand? Here's How

Remember Meister Brau beer or Pom Poms candies? How about Collier's magazine, Victrola or General Cinema movie theaters? Following a Dec. 8 trademark auction, those classic brand names -- and dozens of less memorable ones -- may soon be going back into business.

The Tesla Effect: What's Charging Up This Electric Car

Tesla Motors IPO announcement has attracted many skeptics. But take a look at how Tesla's sleek sports car has fired up the imagination of Silicon Valley's wealthy. This excitement bodes very well for the electric-car maker's success.