brand management

How The Gap Made Its Logo Redesign Blunder Even Worse

The Gap earned nearly universal scorn this week when it unveiled its new logo. But the clothing retailer's response -- a crowd-sourcing request aimed at getting the public to design a better logo for free -- is only fueling the backlash against the company.

Playboy to Cut More Jobs in Bid to Restructure

Playboy Enterprises is downsizing its organizational structure as it continues its transition into a brand management company. The company expects to take a second quarter restructuring charge of $3 million, but will save more than $3 million annually.

Social Media Sells Out and Becomes Social Marketing

Though promotional saturation can be the kiss of death for social media platforms, marketers can't resist them. And whether they want to admit it or not, social media sites need the marketers. This week, two top sites -- LinkedIn and Twitter -- are putting their days of purity in the past and offering new tools that meet the needs of corporate marketing departments.