Borders Group Inc. is offering discounts on electronic readers throught the rest of the month as the retailer battles Amazon.com Inc. and Barnes & Noble Inc. for share of the rapidly growing e-reader market in advance of the holiday season.
Retailers such as Toys R Us, Rockport and Borders hope to grow their Web sales with a new shipping service called ShopRunner.com. Much like Amazon's Prime program, consumers pay $79 per year for a membership, which lets them ship as many orders as they want from ShopRunner's retail partners.






