Borders, the nation's second-largest bookstore chain, has struggled for years due to competition from both fellow bricks-and-mortar outlets and online booksellers. It's latest move to combat that is an offer to match the competition's prices -- but the program's limits doom it failure.
Borders Group Inc. is offering discounts on electronic readers throught the rest of the month as the retailer battles Amazon.com Inc. and Barnes & Noble Inc. for share of the rapidly growing e-reader market in advance of the holiday season.
Attention book lovers: The Nook and Kobo electronic readers are finally joining the iPad and Sony e-readers at Walmart. But with so many e-reading devices available or soon to be available at the world's largest retailer, could a price war break out just in time for the holiday season?
Online sales during the holiday season are likely to exceed their 2009 levels as shoppers shift away from shopping at some brick-and-mortar operations such as electronics and warehouse stores, said market research firm The NPD Group in a report Wednesday.
Retailers such as Toys R Us, Rockport and Borders hope to grow their Web sales with a new shipping service called ShopRunner.com. Much like Amazon's Prime program, consumers pay $79 per year for a membership, which lets them ship as many orders as they want from ShopRunner's retail partners.