boorah
What's in a Name? The Business Behind Naming Products and Companies
6:00AM 3/19/2010
Company News, Media, Microsoft, Starbucks, Altria Group, Nintendo
Vudu. JooJoo. Boorah. It almost seems as if companies randomly pick names out of a hat. But you would be surprised at how much actual thought (and money) goes into the process of dubbing a tobacco maker 'Altria' or an instant coffee 'Via.'
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