book publishers

A First for Harlequin: A Personal Finance Book

The Frugalista Files, written by former Miami Herald personal finance blogger Natalie McNeal, is a diary of the year that one 34-year old spent trying to pay off her credit card debt -- "without giving up the fabulous life." Can it succeed where some many other have flopped?

Jay-Z's Book Blitz: Marketing Most Unlike the Industry's Standard

When a celebrity publishes a book, a big marketing push is to be expected, but the campaign for rap mogul Jay-Z's new book of lyrics is unprecedented. Thanks to backing from Clear Channel and Microsoft's Bing, New Yorkers will find pages of "Decoded" practically everywhere.