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Not Lovin' It: New TV Ad Targets McDonald's Fatty Food

He's not lovin' it: A new television advertisement is suggesting that McDonald's food is so bad for people's health that it can lead to premature death. The ad, paid for by the Physicians Committee for Responsible Medicine, will begin to air in the Washington, D.C., area this week.

Burger King Beats Street, but Sales Decline

Fast-food chain Burger King earned 37 cents per share in the last quarter, beating Wall Street's consensus estimate. But its sames-store sales disappointed again, dropping 2% in their third, consecutive quarterly decline.

Earnings Preview: For Burger King, It's Innovate or Lose Market Share

Burger King is hoping its target market of adults ages 18 to 34 can lead it back to the revenue castle: double-digit revenue growth. To attract this market, the company will have to demonstrate meal uniqueness, value, service, and ambiance to up its share of a shrinking fast food market.