billboards

Celebrity books normally get a big marketing push. But the campaign for Decoded, the rap mogul's new book of lyrics, is unprecedented. Thanks to backing from Clear Channel and Microsoft's Bing, it's surely in a league of its own.

The Street View feature in Google Maps, actual photos taken by one of its vehicles equipped with nine cameras that take a series photos as it drives down a road that can be assembled into a panorama, is my candidate for the most useful tech innovation of the past few years. Like many innovations,...

Most people had never heard of clothier Weatherproof Garment until recently when the company posted a billboard in Times Square featuring an AP photo of President Obama wearing one of its jackets as he strolls along the Great Wall of China. The billboard was a huge boost to Weatherproof's brand,...

When advertisers slash spending, ad-dependent newspaper companies cut costs by reducing the number of pages they print. Billboard owners aren't as lucky. They're stuck with the unsold ad space. During past recessions, that space would stand empty, aside from bleak black type declaring "Available."...

[Sound of gavel tapping] I hereby call this meeting of the InterTwitter Fraternal Council to order!Brothers and Sisters, we have come to call your attention to the latest marketing campaign by the most irreverent fraternal organization on our campus of environmental activism. I know, we all agreed...