biggest loser

Quaker Oats Enlists Bob Harper of 'Biggest Loser' for New Campaign

The Quaker Oats Company, a unit of PepsiCo (PEP), introduced two new brands of hot cereal and a marketing campaign featuring Bob Harper, the host of NBC%u2019s "The Biggest Loser." Quakers Oats will introduce Mix-Up Creations Instant Oatmeal, which will be aimed at children, and Hearty Medleys Instant Multigrain, the company said in a statement.