beverages
Coke CEO Tells How Beverage Giant Got Back on Track
The CEO of the Coca-Cola, the world's largest beverage company, still believes the U.S. is "a great market for growth." Says Muhtar Kent: "We believe that everything that we've done to course-correct in the U.S. in the last three years is working."
Gatorade's Rebranding: So Confusing it Requires a New Ad to Explain It
PepsiCo is starting to make rebranding missteps a habit. This time it's Gatorade. Despite the simple "G" on the bottles, there are now so many brands and flavors of the sports drink that consumers need a users guide to figure out which one to buy.
Beverage Makers Unveil Summer Lineup of Drinks
Each spring, industry giants like National Beverage and Starbucks announce their new slate of summer flavors to distributors, retailers and consumers in an effort to generate plenty of buzz well before you hit the beach.
Savings Experiment: Making Your Own Soda
AOL News editor Claire Robinson finds out if you can make your own soda at home cheaper than you can get it from the store.
