behavior

Think that young people don't mind having their behavior tracked across web sites? Think again. According to a new study, more than half of 18- to 24-year olds don't want ads tailored to their behavior. The study, written by five professors from the University of Pennsylvania and the University...

The Internet has definitely changed advertising forever -- and not necessarily for the better. The development of contextual and behavioral targeting for Internet ads has let advertisers match spots with web surfers' individual proclivities -- or with the pages they're looking at. Unfortunately,...

It seems academia is on a run involving gender issues in the business world. Following a recent study on whether women construct their own glass ceilings, results published in the Proceedings of the National Academy of Sciences of the United States of America suggests that women with higher levels...

I've been reading a lot about ethics lately and have been interested to see how game theory (think A Beautiful Mind and little tic-tac-toe grids with choices for each of the 'players' as column and row headings) affects our choices as parents. It turns out that ethics are taught at home, not at...