audit bureau of circulations

The citizens of Red State America are hopping mad, and they're doing something about it: buying magazines. Titles for gun lovers, hunters, conservatives and Nascar fans were among the fastest-growing publications in the first half of 2010.

The good news, for magazine publishers, is that the earthward plummet in newsstand sales has finally started to moderate. The bad news is that sales are still falling at a vertigo-inducing rate -- just not quite so rapidly as they were a few months ago.

It took a recession, but Americans have finally figured it out: Buying magazines at the newsstand is a bad deal. If you have to have them, you can get them more cheaply via subscriptions -- or even for free. Single-copy sales of magazines were down 12.4 percent in the first half of 2009, according...