asics

Asics to Offer Cheaper Shoes in Bid to Boost Sales

Asics Corp. (ASCCF) plans to start selling cheaper shoes in a bid to boost its sales. Asics will start selling shoes with a recommended retail price of about $60. Previously, it sold running shoes priced between $75 and $125, leaving the lower end of the market to companies including Nike (NKE).

Could Japan Hold the Key to Asia's Rising Consumers?

Although Japan's stock market has been weak for the last 20 years, there are signs that a shift may be under way that could transform that nation into the gateway to Asia's emerging-market consumers. For patient investors looking for a contrarian play with huge upside potential, it's time to re-examine Japan.