apple ceo

How Apple Can Stay Great Post-Jobs

As new CEO Tim Cook no doubt knows, Steve Jobs is the ultimate hard act to follow. But Cook might take a lesson from the experience of Sam Palmisano, another COO who took over a massive tech company -- in his case, IBM -- and who really delivered for shareholders. With that in mind, here's a game plan for Cook to keep Apple great.

Steve Jobs Unveils Apple's Faster, Better iPad 2

Steve Jobs, who has been on medical leave, made a surprise appearance at Apple's launch event to unveil the iPad 2, its next-generation tablet. It will go on sale in the U.S. on March 11. The company's stock edged up on the news.

What Apple Should Buy Next: Happy Shareholders

Apple has accumulated tons of cash, but how should it spend that money? A smart bet would be to use it to bring in the next Steve Jobs -- but there isn't one. Which leads to this thought: Maybe Apple should pay out a big dividend.