anheuser-busch
The 8 Brands That Wasted the Most Money on Super Bowl Ads
1:00PM 2/06/2012
Investing, Media, Ford Motor Co, Coca-Cola Company, Pepsico, Time Warner, Anheuser-Busch InBev, General Motors
Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.
Do Super Bowl Ads Score for Their Companies' Stocks?
1:15PM 1/31/2012
By Rick Aristotle Munarriz, The Motley Fool
Investing, Media, Coca-Cola Company, Pepsico, salesforce.com, Apple, Anheuser-Busch InBev, Yahoo, Best Buy
The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?
America's 10 Most Durable Brands -- and Their Logos
9:00AM 2/22/2011
Company News, General Electric , Coca-Cola Company, New York Times Co, Deere & Co
They're the brands you can't help but know, with logos that nearly everyone recognizes. These companies were founded back in the 1800s and became major players in the next century -- and the one after that. And while their logos have changed over time, they're essentially just refinements of the originals.
That's so American ... or is it?
Ahh, what's more American than enjoying a cold bottle of Budweiser while your kids enjoy some Good Humor ice cream? It sounds so "American," right? Surprise! These two good ol' standbys are not American -- or at least not U.S. owned.
Whether they never were...
Beer and Bone Study a Boon for Microbrews?
8:00AM 2/10/2010
Researchers have published a study showing that beer contains a large amount of dietary silicon. The mineral, which previous studies have linked to bone health, is especially abundant in IPAs and ales, beers that are most commonly associated with small-scale breweries.
'Saturday Night Live' puts on a show sponsored only by Budweiser (no joke!)
2:20PM 10/16/2009
Company News, Media, General Electric , Anheuser-Busch InBev
It might seem risky for a marketer to integrate its TV spots with a show known for its advertising parodies. But that's not stopping Anheuser-Busch from buying up all the commercial time on this weekend's Saturday Night Live to shill Budweiser. The October 17 show will air eight to nine minutes of...
Remember Genesee? Maybe not. The name might ring a bell with older beer drinkers -- especially those living in or near its home field of upstate New York -- but these consumers may wonder whatever happened to brands like Iron City, Schlitz, and the Rochester-based Genesee Brewing Co. Genesee's new...
Private-equity firms don't have a good track record for improving the properties they buy. They're better known for buying firms, improving efficiencies (sometimes to the company's detriment), milking them for cash, and then flipping them when they can profit. Recently I wrote the sad but familiar...
Shamu, the first female orca ever captured, has been dead for 38 years. Isn't it time the world's most famous performing killer whale got her own wax figure? With private-equity firm Blackstone Group, which owns Madame Tussauds wax museums, reportedly in talks to buy SeaWorld and Busch Gardens...
The NFL is everywhere Visa wants to be
6:40PM 9/22/2009
Columns, Media, Johnson & Johnson, American International Group
Visa Inc. (V), which owns the largest credit-card network, said today it has renewed its sponsorship agreement with the National Football League for five years. The agreement extends Visa's alliance with the NFL through the 2014 season.
Though Visa advertises with other leagues, its deepest...
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