The Merrill Lynch division of Bank of America is starting an online brokerage, and stocks in TDAmeritrade and Charles Schwab each fell when the news came out. The change will occur June 21, and the service will be called Merrill Edge.
As the personal savings rate in the US has grown to 4.4% and continues to rise, Charles Schwab, TD Ameritrade and ING Direct are trying to entice investors to save a portion of that growing asset base with them.
