The debut of the Jennifer Lopez and Marc Anthony collections marks the biggest product launch in Kohl's history, says CEO Kevin Mansell. But star power doesn't always translate into shopper interest and strong sales. Do they have what it takes to win?
American Idol winner Scotty McCreery will have to be country strong to handle the temptation of his new wealth, a financial expert told DailyFinance. "Show business can certainly be here today, gone tomorrow," said Mitch Slater, senior vice president of investments at UBS, who outlined a financial plan that he thinks McCreery would be wise to follow.
Many fans skipped the San Francisco Giants vs. Texas Rangers, which is a pity because the Giants played some extraordinary baseball as they captured the World Series. The poor ratings may prompt advertisers to ask for "make-goods" -- free commercials.
Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, American Idol remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-second spot? Young viewers, and lots of them.
As American Idol continues to fall flat with viewers, advertisers are flocking to the Super Bowl, which may just turn out to be the Hail Mary pass that Fox Broadcasting needs.
Prestige means a lot in Hollywood. TV companies use a show's Emmy Award to help sell commercials, and advertisers enjoy being linked with hot shows. Sometimes, an Emmy can even help a program avoid the ax.
"American Idol" marks the end of a season and the judgeship of the rancorous Simon Cowell. With the popularity of the long-running show already fading, some believe the drop-off will grow steeper with his departure.
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Simon Cowell is calling it quits from Fox's American Idol after this season, he told the Television Critics Association on Monday. Cowell says he plans to focus on developing a U.S. version of the U.K. program The X Factor, in which he has an ownership interest.
