all natural

Last year, grocery sales were up a modest 1.8%, yet sales of organic items more than doubled that growth rate, up 4.4%. Clearly, we're shopping differently. But are we even sure what an "organic" or "all natural" label means? It's more complicated than you might think.

Is Ben & Jerry's ice cream health food? Not exactly, though the images of contented cows and bucolic vistas tend to suggest that. In fact, all that goodness is headed for your waistline. Eat just a half cup (a quarter of the pint) of Americone Dream and you're packing away 270 calories, 15...

Ben & Jerry's, once a small Vermont dairy operation known for its all natural ingredients, is stripping the claim "all natural" from its packaging under pressure from consumer advocates who pointed out some components of the ice cream that simply don't exist in nature. Just last month, the...

Ben & Jerry's should stop misleading consumers that its ice cream is "all natural" when it is made using synthetic vanilla, corn syrup and alkalized cocoa -- among other ingredients "not found in nature," the Center for Science in the Public Interest said. At least 48 out of 53 Ben &...