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No More Spuds Mackenzie: Why Brand Mascots Lost Their Cool

This year's Super Bowl commercials featured rambunctious geriatrics, cross-dressing husbands and Jamaicans from Minnesota. But brand mascots, once a staple of the advertising world, were almost completely absent.

Who's Minding the Twitter? Big Companies' Most Painful Mis-Tweets

Businesses love how Twitter lets them connect in a personal way with customers. But because of tweeting's casual and irreverent style, some companies get lulled into a false sense of intimacy -- right up until a poorly thought out tweet gets them into serious hot water.

Gilbert Gottfried the Latest Person Fired for Tweets