Oscar Mayer Wants You to 'Say It With Bacon'
Oscar Mayer wants you to give dad bacon for Father's Day -- and its "Say It With Bacon" marketing push is pretty hilarious.
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Kmart's 'Ship My Pants' Ad Sequel Promises 'Big Gas Savings'
On the heels of its popular "Ship My Pants" commercial, Kmart has another naughty-sounding ad that's sure to go viral. This time, the retailer says it'll help you save on gas.
Networks, Losing Viewers, Show Advertisers New Schedules
Viewers are abandoning old TV networks in droves, yet advertisers are still willing to pay big bucks. CBS, NBC, ABC and Fox have all lost viewers, but ad revenue may increase.
J.C. Penney is Done Apologizing; Now, It Wants to Thank You
Just weeks after launching an ad campaign apologizing for alienating its customers, J.C. Penney has stopped running its big apology commercial and pulled it from the Internet.
Stale Beefcake: '70s Hunks Have Something to Sell to Your Mom
The heartthrobs of the '70s aren't gone: They've become pitchmen, selling all sorts of things to America's moms. So in honor of Mother's Day, here are a few of our favorites.
General Motors Re-Friends Facebook for Ad Campaign
General Motors pulled its ads from the social network a year ago. But now the automaker is testing a new tie-up with Facebook, including a pilot campaign for its Chevrolet Sonic.
Looking to Lure Younger Men, Old Spice Expands into Bar Soap
Old Spice, known for appealing to more mature men, is introducing a line of scented soap bars.
'Home' Makes Facebook Your Phone's Hub - and Puts Its Ads First
Facebook isn't introducing its own phone. Instead, it's launching "Home," a mobile experience that makes the social network the heart of compatible Android smartphones.
Why Domino's is Promising Slower Pizza Delivery
In a big shift from its old "30 minutes or less" guarantee, Domino's is now promising it will take longer to deliver your pizza.
News Corp. Countersues Heinz in Advertising Clash
Heinz and Rupert Murdoch's News Corp have sued each other in two different federal courts, a sign that an advertiser mutiny against News and its alleged monopolistic practices is spreading. Previously, News was sued by Dial Corp over similar allegations.
Coke Touts Its Anti-Obesity Role - As It Lobbies for Giant Sodas
Coca-Cola's latest ad is 2-minute commercial touting it's commitment to reducing obesity by offering diet alternatives and smaller portion sizes. So why is the beverage giant also pouring money into a campaign to overturn New York City's ban on giant-sized, sugary drinks?
Sexy Matador Fights Pork Chops in New Target Ad
Target is promoting its grocery offerings with a new series of TV ads featuring, among other oddities, exploding boxes of cake mix, and a sexy female matador dueling with various packaged meats.
The 10 Weirdest Things JCP's CEO Told Wall Street Last Week
J.C. Penney just had one of its worst quarters ever, the fault of CEO Ron Johnson's disastrous relaunch plan. So what's next? Well, in an analyst call Friday, Johnson flipped back and forth between delusional cheerleading and confessing his mistakes.
Warren Buffett: Great Investor, Lousy Insurance Salesman?
When it comes to stock market returns, Warren Buffett's Berkshire Hathaway is justifiably legendary. But when it comes to running an insurance business, Buffett may not be all that much smarter than the cavemen who star in his GEICO commercials.
Mobile Ads Can Hijack Your Phone and Steal Your Contacts
Those pesky pop-up ads from the '90s are back, but this time they're holding your smartphone hostage. Tens of thousands of smartphone apps are running ads from rogue advertising networks that change smartphone settings and take contact information without permission.
GM Kills $10 Million Facebook Ad Campaign Because It Didn't Work
General Motors has pulled $10 million in ads from Facebook because they just didn't work, according to The Wall Street Journal. GM is the first major advertiser to indicate disappointment with Facebook and reduce its ad spending on the site.
To Score Off Linsanity, Businesses Use a Fast Break
With Jeremy Lin's standout performances bringing a sudden shine to the otherwise lackluster New York Knicks, a number of companies have hitched their wagons to his star to buff up their brands. And with the value of such an association easy to see, why wouldn't they?
5 Reasons Facebook May Be a Better Buy Than You Think
What if Facebook's IPO offering isn't actually outlandishly priced? What if $100 billion is actually a reasonable price? Let's go over a few of the reasons Facebook stock may be cheaper than worrywarts are leading you to believe.
Why the NY Times Co. Will Never Be Great Again
New York Times is a survivor, but it's bleeding internally. Its stock has floundered in the single digits since March. It hasn't dished out a dividend in three years. Revenue has fallen every year since 2006. And its unclear if its Internet plans can sustain a traditional publisher.
EBay's 'Buy It New' Ads Anger Used Goods Sellers
EBay has come a long way since its days as an Internet flea market. Today, 62% of eBay listings are fixed price, not auctions, and 70% are new. But the website's devoted cadre of loyal used item sellers feels like its recently launched "buy it new" campaign is selling them out.
Walmart's Holiday Price-Match Offer Is Just a Gimmick
From Nov. 1 until Christmas, Walmart says it will match prices with its rivals retroactively. Buy now, and if anyone advertises an identical product for a better price, go back to Walmart and claim a refund for the difference. But of course there's a catch -- more than one, in fact.
Will LeBron Take Heat for 'Take a Sheet' Ad Campaign?
The Price of Fame enjoys a clever poop pun as much as anyone, but have the LeBron James-backed Sheets Energy Strips committed a foul in their ad campaign? Posters featuring people asserting that they "Take a Sheet" on the job are popping up in several major cities. Vulgar or brilliant: You tell us.
Super Bowl XLVI Scores $3.5 Million Per Ad For NBC
NBC's Feb. 5 Super Bowl broadcast is already a financial winner, fetching $3.5 million per commercial while nearly selling out available slots. Just six in-game commercial spaces remain, an NBC spokesman said in AdWeek.
How Americans Earn Extra Money on the Side
With unemployment high, wages stagnant and costs rising, a growing number of Americans are working a part time job -- or more than one -- to make ends meet. 24/7 Wall St. dug through the data to see which industries are the best bets for those seeking part-time work -- and some may surprise you.
Do 'Famous' and 'Best' Make Us More Likely to Buy?
It's fair to say that lots of companies exaggerate the excellence of their products, but do consumers buy the hype? Do we actually eat at restaurants because they say they're "famous" or patronize a business because it has "the best" on the sign?
Is Amazon Kicking Off Another E-Reader Price War?
The tech giant kicked off an e-reader price war last summer and another may be in store. Why? The company announced Monday that it would cut its price on a new Kindle that will display ads. Will competitors follow its lead?
Will 'Low Prices' Woo Shoppers Back to Walmart?
A few years ago, Walmart reinvented itself with fewer items on the shelves, neater stores and less focus on price. It didn't work. The retail giant has seen seven straight quarters of falling sales. So Walmart is returning to its roots -- the old variety of products, and "low prices, every day."
Will a Lack of A-List Advertisers Kill the 'Glenn Beck' Show?
Glenn Beck's show still has higher ratings than all of its 5 p.m. cable competitors put together, but it has been losing viewers at an alarming rate. And it's got fewer -- and less prestigious -- advertisers than "The Situation Room" or "Hardball with Chris Matthews." Will Fox pull the plug?
