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Food Fight: KFC and Franchisees Disagree on Ad Strategy
9:30PM 1/31/2011
A judge in Louisville, Ky., has ruled that KFC must cooperate with franchisees on advertising, but that it can nix campaigns that it believes could hurt the brand. Disagreement over whether KFC should emphasize its fried or grilled chicken sparked the dispute.
ComScore: More Advertising Coming to Online Videos
7:30PM 1/24/2011
Technology, Media, Google , Yahoo
Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn't mean you'll necessarily see more commercials per video. Spending will continue to lag behind the huge growth in online videos, according to ComScore.
Cat Fight: Arm & Hammer Sues Clorox Over Kitty Litter Commercial
10:45PM 1/05/2011
Church & Dwight, the maker of Arm & Hammer's Super Scoop, is suing Clorox for a commercial in which a cat refuses to use its litter box.
Nielsen Report: Many DVR Viewers Play the Commercials
8:00PM 12/21/2010
Here's a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49-year-old age group watch the commercials, which boosts ratings, Nielsen says.
Soon, the Internet won't be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for television. Can it bring the scope of TV to highly targeted ads?
Parent of 'National Enquirer' to File for Bankruptcy
12:25PM 11/01/2010
American Media, publisher of National Enquirer, plans to file for bankruptcy protection in the next two weeks, as it seeks to convert its substantial debt to equity shares in the company.
Newspaper Earnings: Ad Sales Continue Three-Year Decline
10:00PM 10/19/2010
Two newspaper companies, The New York Times Co. and McClatchy, both saw advertising revenues decline in the third quarter, compared to a year ago. And that's after last year's ad sales plunged from 2008.
Fox Broadcasting Has Sold Over 90% of Superbowl Ad Time
6:39AM 9/16/2010
News Corp.'s (NWS) Fox Broadcasting has sold more than 90% of its Superbowl advertising time, almost five months ahead of the event.
The broadcaster is charging an average of about $3 million for a 30-second ad, Reuters reported without naming its sources.
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Craigslist has blocked access to its racy adult-services ads and marked them as "censored" after 17 state attorney generals asked the company to remove the listings. Will the decision to block -- instead of remove -- the ads put Craigslist on the hook for refunds?
Domino's upcoming earnings report will show whether customers have really taken to the chain's new, improved pizza recipe, or if recent sales gains were just an advertising-driven blip.
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| 20.14 | +2.27 +12.70% | 128,010 |
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