ad

Soon, the Internet won't be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for television. Can it bring the scope of TV to highly targeted ads?

Evidently, hamsters are good for sales, or at least for getting viewers to remember your product. A Kia Motors ad featuring dozens of the furry critters was awarded Automotive Ad of the Year at the Nielsen Automotive Advertising Awards this week.

Selling your car, rather than trading it in to the dealer, is a great way to get more money to put towards your new set of wheels. Long ago, when I was but the owner of a learner's permit, if you wanted to sell your car you focused on newspaper classifieds and high-traffic front lawns, but as car...

Friendship is a beautiful thing, except when you have a friend like David Spade. The minor-league SNL alum's close buddy Chris Farley died at 33 of a drug overdose in 1997, and the grief must be eating away at Spade's brain cells (and ethics) all these years later. How else to explain the...

For the 14.5 million unemployed people with more time on their hands during the recession, watching Internet ads and answering online questionnaires may seem like a big waste of time. After all, there are job applications to fill out and jobs to find.But spending about five minutes a day looking at...

After Circuit City announced that it's closing this week, I heard more than one person contemplate stopping by to see if there are any bargains to be had. The Sunday ad circulars came out in the newspapers today and my husband I noticed they had some already pretty good prices on laptops. (We also...

This just in: you need a certain amount of money to retire comfortably. Experts caution this number varies widely person to person, and can be of unsettlingly-large magnitude. Let's all thank the marketing geniuses at ING for these deep insights, courtesy of a new, eight-figure marketing push that...