Hamsters That Sell: Kia Wins Auto Ad of the Year

Evidently, hamsters are good for sales, or at least for getting viewers to remember your product. The Kia Motors ad for its Soul wagon created by ad agency David&Goliath features dozens of them. The streets of a generic city are littered with hamsters that are stuck spinning on their creaky hamster wheels while hip hamsters zoom past in their bright red Soul. The ad was so effective in grabbing viewers' attention that it was awarded Automotive Ad of the Year at the Nielsen Automotive Advertising Awards on Wednesday.