ad spending
ComScore: More Advertising Coming to Online Videos
7:30PM 1/24/2011
Technology, Media, Google , Yahoo
Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn't mean you'll necessarily see more commercials per video. Spending will continue to lag behind the huge growth in online videos, according to ComScore.
Facebook Sales Could Top $1.7 Billion in 2011
5:00PM 8/16/2010
Facebook is set to pull in $1.285 billion in revenue this year, according to eMarketer, roughly double the $650 million in sales the company booked last year. That figure could reach $1.76 billion in 2011, the company projects.
NY Times CEO sees improvement in ad economy
1:30PM 10/22/2009
Things are still pretty tough for The New York Times Co. (NYT), but they're getting better. The publisher reported a $35.6 million loss in the third quarter of 2009, considerably better than analysts had expected. And, on an earnings call to discuss the results, Times Co. CEO Janet Robinson...
Harbinger for U.S. ad spending? UK online ads eclipse TV
7:00PM 9/30/2009
For the first time, Internet advertising sales in the United Kingdom during the first half of 2009 eclipsed those of television ad sales, according to a new study from the Internet Advertising Bureau and PricewaterhouseCoopers. Internet ad sales increased by 4.6 percent to £1.75 billion, or...
The free internet is built on a house of cards. Sites such as this blog offer you the free content you want, accompanied by ads. Some of you follow those ads, to buy the product advertised (thanks). The company that makes the product pays AOL for more ads, which it uses to keep WalletPop chugging...
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