ad campaign

These are not your mother's L'eggs pantyhose. That's the message HanesBrands is sending with a new marketing campaign -- and its first national television advertising in more than 14 years -- designed to modernize the hosiery brand's image. The campaign, which launched this week, also marks a bid...

With a series of new "dinersodes" -- television ads featuring Denny's customers seated at counters and interacting with servers who could be straight out of Waitress or It Could Happen to You -- the restaurant chain's ad agency seeks to connect with its customers who are looking for something more...

Talk about your World Cup. Soccer stud Cristiano Ronaldo is about to bend it like Beckham as the face (and the abs and the butt) of a new fall and winter Emporio Armani campaign for underwear and jeans. The ads were set to splash around June 25 when the captain of Team Portugal plays Brazil, but...

It's tough being the old guy in the Internet business. In its early years, Yahoo! (YHOO) battled and outlasted a slew of competitors, like Lycos and Excite. Then, a little upstart called Google (GOOG) leached away its buzz and many of its users. And after Microsoft (MSFT) launched a $100 million...