activewear

Target Makes a Test Run at Trendy Sportswear Biz with C9 Store

This fall, Target will launch its first spin-off store concept, based on its C9 by Champion athleticwear brand. Can the cheap chic icon muscle in on an activewear game dominated by trendy and pricey names like Lululemon, Athleta and Under Armour?

Swoosh, There It Is: Buy Nike, Sell Under Armour

Reebok's $25 million settlement with the FTC won't cause German footwear giant adidas to bat an eye, but there is an activewear contest worth watching for investors -- the battle between Nike and Under Armour, whose mirror-image trajectories have brought them into direct competition. Read on to find out why the swoosh is still the better bet.