ZillowIpo

A Sneaky Way Companies Boost Their Stock Price

Of all the ways a company might become more valuable, this has got to be the most superficial: a simple change of name. And yet a study of corporate name changes shows that it works. From 1-800 Flowers.com to Philip Morris-Altria Group, here are some of the most noteworthy nominal transformations.

Look Out for Dot-Bomb 2.0

The red-hot success of recent IPOs by internet companies has investors feeling lucky. But like every bubble, Dot-Bomb version 2.0 will leave investors bruised and banker laughing. Here's how you can avoid getting burned, and cash in on the trends driving these stocks without taking on all the risk.

Double Your Cash -- If You Dare -- on Internet IPOs

Zillow's stock more than tripled after its IPO Wednesday, then fell back to settle up a mere 79% at the close. Initial public offerings have become a way to make huge profits in the market, if investors have the stomach for extreme risk -- and the access to buy in.