Shares of Yahoo have been on a white-knuckled roller-coaster ride since the company hired an investment banker to explore shareholder-juicing possibilities, including an outright sale. Reuters has claimed that Microsoft is considering another run at its search partner, but Bloomberg dissents. Who else might buy the dot-com giant?
On Tuesday, Yahoo ousted embattled CEO Carol Bartz, potentially paving the way for media-savvy executive Ross Levinsohn to step in and lead the struggling Internet company. To date, some members of Yahoo's board are "very much impressed" with Levinsohn, according to one source.
Carol Bartz was CEO of Yahoo! until yesterday, when she was unceremoniously fired. During her three year-tenure, Bartz pushed the stock price up 6.6%. Now the online giant's shares have moved roughly the same amount on news of her departure. But the market didn't send shares of Yahoo! higher because Bartz is gone, but rather because of what may come next.
Online advertisers may see up to a 78% price increase in paid-search rates once Yahoo and Microsoft wrap up their search alliance. Cost-per-click will likely rise sharply as advertisers shift to the single Bing search platform.