GM's ill-timed announcement that it will no longer advertise on Facebook should come as no surprise. The site is popular. Its paid ads aren't. Only about 1 in every 2,000 ad impressions on the social media giant received clicks for advertisers.
General Motors has pulled $10 million in ads from Facebook because they just didn't work, according to The Wall Street Journal. GM is the first major advertiser to indicate disappointment with Facebook and reduce its ad spending on the site.