WhopperBar

Burger King, having saturated the kid's market with its many trinket giveaways, is now taking the first step toward bringing a fun house mentality to its adult customers by serving up suds with its Whoppers. In Miami Beach, the chain will open a new version of its Whopper Bar concept next month,...

As we forewarned in October, the very first Burger King Whopper Bar opened Tuesday in Orlando, Florida, at Universal Orlando's CityWalk complex. The new concept, which the number-two chain intends to roll out in five more locations in 2009 and up to 500 overall, does away with the harsh...