Wheaties

Dire warnings about higher prices notwithstanding, not everyone in the consumer-staple sector expects to be a sorry victim of inflation. Count General Mills among those who aren't afraid of the inflation bogey. It has been raising prices, and analysts are applauding.

The past year hasn't been kind to the "Breakfast of Champions" with sales down 14%, but makers of the iconic orange box aren't blaming the economy for the drop in sales; instead they blame a lack of manliness. Rather than cry over spilt milk (and profits) General Mills is launching a new version of...

Most of the time, I tend to view advertising with the same level of appreciation that I reserve for bacteria, intestinal parasites, and Jessica Simpson. All four things are annoying, constant, and inescapable. Admittedly, they may be beneficial at times; after all, bacteria is responsible for the...