Consumers are becoming more and more socially conscious and want the goods and services they use to measure up. Here are five companies that make an effort to make the world a better place while making a tidy profit for themselves:
New travel website RoomKey.com launched earlier this week, offering to hunt through the available hotel rooms across several chains and find you the best deals. But with so many similar websites out there, how can it expect to compete? Well, guess who's running it.