ViralMarketing

There were two things wrong with valedictorian Kenya Mejia's speech at her recent high school graduation in Los Angeles, which she ended by announcing to the crowd, "I love you, Jake Minor!" Problem 1 -- she was paid $1,800 by a marketing firm to say it. Problem 2 -- Jake Minor was not her...

They say sex sells, and if that's true, Airborne immune system booster is gonna reel in a whole lot of chicks and gay men with its new ad campaign featuring "Sebastian," a hunky young stud from an enchanted land. Sebastian is here in our world giving away free samples of Airborne, a tablet you drop...

YouTube may not be a profit machine yet, but it can be big business, and limitless free marketing, for the people who put videos on it. Validation of cultural realities previously thought of as throwaway come through academic settings, and as proof, Northwestern University, near Chicago, has...