Univision

Political Ad Spending Will Fatten Broadcasters This Year

TV station political revenues may hit $2.5 billion in 2010, a 25% increase above 2006, SNL Kagan says. Among the biggest beneficiaries: conservative broadcaster Sinclair, which has the largest footprint of all independent station owners in areas with contested elections.

Rising World Cup Ratings: Soccer Fever Hits America

More Americans are cramming into bars to watch the World Cup soccer tournament. ESPN and ABC say that the number of viewers for the first five games are double what they were in 2006. All this could be a sign that America is finally taking to a sport long played mostly by our youth.