Unilever PLC

5 Best and Worst Moves in Business This Week

From a new Taco Bell menu item sure to soar, to a short-sighted activist taking aim at the Dell deal, here's a rundown of this week's best and worst moves in the business world.

Activist Investor William Ackman Targets Procter & Gamble's CEO

William Ackman's Pershing Square Capital Management has taken a $2 billion position in Procter & Gamble, and it's almost certain he wants to oust the CEO. This is hardly Ackman's first attempt to buy big into a company and shake things up -- but it is his biggest.

Burger King Has a Soft Spot for Chickens

Burger King may have to shell out a bit more, but it has committed to switching over to using only eggs laid by cage-free chickens. It's not just humane -- it's good business, and it may push corporate egg producers to follow BK's lead.

What Mark Zuckerberg Can Learn From Ben and Jerry

Facebook's first few days as a public company have been a rocky road. Moving ahead, Mark Zuckerberg would do well to recall the lesson of two other iconoclastic company founders: Ben Cohen and Jerry Greenfield. The tale of Ben & Jerry bears a bracing similarity to his own.

The 11 Brands With the Most Loyal Customers

Brand loyalty: It's why we buy a lot of what we buy, and any company that sells anything is striving to induce that feeling in its potential customers. Last week, research consultancy Brand Keys revealed which American companies do it best.