Transformers

Mattel Goes Hollywood: Can It Beat Hasbro at the Movie Game?

Hasbro has cashed in on its marquee brands in recent years, breathing new life into decades-old toy franchises like Transformers and G.I. Joe through movie releases and updated product lines. Now, larger toy maker Mattel looks like it wants to follow in Hasbro's footsteps.

The Land of Forgotten Toy Stocks

Things are getting serious in the world of toys as the holiday shopping season approaches. It's a close contest this year between industry giants Mattel and Hasbro -- like battling Transformers -- but the latest entry in the latter's line of interactive Elmo toys should put it over the top.

Cars 2 Could Lap the Field in the Movie Toy Race

Cars 2 doesn't open until June 24, but its toy line is already revving up the summer movie-toy season. Sales of Cars 2 merchandise will surpass Disney's entire Toy Story franchise within 12 months, predicted Jim Silver, editor in chief of TimetoPlaymag.com.

Viacom Posts Robust Profit After Cost Cuts

Viacom demonstrated the power of cost-cutting Thursday when it reported fourth-quarter and year-end earnings. Despite a continuing swoon in ad revenues and disappointing video game sales, it posted a Q4 profit of $694 million, more than quadruple what it earned the year before.