Nike Cuts Ties to Livestrong
Nike, which helped build Lance Armstrong's Livestrong cancer charity into a global brand, is cutting ties with the foundation over the former cyclist's doping scandal.
Tour de France
15 Corporate Logos That Contain Subliminal Messages
Whether you're aware or not, brand logos speak to viewers on many levels. Take closer look at these well-known logos to discover their subtle and clever marketing tactics.
Tiger Woods' Winning Ways Could Soon Extend to Endorsements Again
With his win at the Cadillac Championship Sunday, Tiger Woods has five PGA Tour victories in the last year. The question now is, will his resurgent golf game restore the endorsement magic he lost after his 2009 infidelity scandal?
Of Dollars and Doping: The Business of Lance Armstrong
What impact will Lance Armstrong's capitulation, and the loss of his record seven Tour de France titles, have on his status as a powerful generator of revenue, commercial and charitable?
Lance Armstrong's Brand Remains as Strong as Ever
Lance Armstrong's talents extend far beyond his bike. He has parlayed his incredible athletic skills and reputation as a tenacious cancer-survivor into a growing global brand.
