Tim Cook

What's at the Core of Apple's Problems?

You've no doubt heard of the plunge in Apple's stock. Here are two key reasons for it: an expected drop in earnings this quarter, and a perception that innovation has stalled.

Apple Hits a Low as Market Asks: Where's the 'Wow'?

Shares of Apple tumbled Thursday after it posted disappointing quarterly results, hitting lows last seen in January 2012. Yes, Apple's still selling a ton of iPhones and iPads, but it's just not making as much on them as it used to.

Apple CEO Tim Cook: We'll Make Macs in America

Apple CEO Tim Cook opened up to Bloomberg Businessweek about some of the hot button issues facing his company. The man who succeeded Steve Jobs dishes on Maps, executive changes, overall management style, and making Macs in the U.S.A.

Apple Is Suddenly in a Rut

There's no dying that Apple, the world's most valuable company, is suddenly in a rut. Here's the evidence of the tech giant's recent troubles.

Apple Earnings Fall Short, and Amazon's Miss Too

Apple can no longer be counted on to beat Wall Street's profit targets. The world's most valuable tech company posted mixed quarterly results after Thursday's market close. Though net sales soared 27%, this marked the third miss in the five quarters that CEO Tim Cook has been at the helm.

Apple Event Preview: iPad Minis and iMacs and Mac Minis, Oh My!

Until very recently, the iPad mini has been the stuff of legend -- a Bigfoot, Atlantis, unicorn style legend. But no more: The iPad mini is finally real, as CEO Tim Cook has unveiled the slightly smaller Apple tablet on stage. No reason to delay the details any more. Here's the story.

Pop Quiz: Who's Funding Obama and Romney?

Major corporations are pouring a lot of money into political campaigns this year: The stores you shop in, the shoes you wear, and even the movies you watch may be helping to elect your next president. But which brands, and for which candidate? Take our quiz and find out!

Tim Cook Apologizes For Apple Maps

Apple has finally made a real statement to its customers apologizing about the Maps drama that's been unfolding over the past few weeks with the introduction of iOS 6. According to CEO Tim Cook, the company "fell short" on its commitment to bring world-class products to its customers.

Apple Officially Reveals The iPhone 5

And just like that, months and months of breathless speculation have finally come to an end. Apple's Phil Schiller has just officially announced the new iPhone 5 at the company's massive press event here in San Francisco, less than a year since its predecessor was unveiled.

What We Know About iPhone 5

Apple reported disappointing third-quarter earnings Tuesday, but investor attention is shifting to the company's most important product, the iPhone 5. Here are some of the new features we expect for the latest version of the iconic smartphone: