Tiger

Nike wanted to accelerate the public rehabilitation of Tiger Woods with a new ad featuring the voice of the golfer's deceased father. Instead, it has made its star endorser even more alien, mercenary and unsympathetic than before.

Despite the harsh spotlight of the 24/7 news cycle, Americans tend to be a pretty forgiving bunch. We love to build up our heroes, knock them down a peg or two and cheer them on as they redeem themselves. Woods's "press conference" didn't shed much new light. But if he plays this right, he'll be doing commercials again soon enough.

On Friday evening, a statement on Tiger Woods' website announced that the world's greatest golfer is going to take "an indefinite break from professional golf." Tiger begins the statement by expressing awareness of the "disappointment and hurt that my infidelity has caused to so many people, most...

It's hard to ignore the timing of Pepsico (PEP) brand Gatorade's announcement Tuesday that it would discontinue Gatorade Tiger ® Focus sports drink (just like regular Gatorade, but in special Tiger Woods flavors and with 25% more electrolytes). On the Gatorade press site, several recent...

As the summer of the staycation draws to a close, you may be looking for something, anything fun to do around home that doesn't cost a lot of money. My big hobby is going places to see wild animals. And I'm certainly not alone. The U.S. Fish and Wildlife Service's 2006 recreation survey says 87...