TideLaundryDetergent

Consumers are notoriously fickle in their allegiances and interests -- remember those food-assembly kitchens that were all the rage a few years ago? But the recession has sobered buying habits, and increasingly, more companies are viewing Americans' recent conversion to thrift as a long-term trend,...

It's been a tough decade for debt-laden consumers, and things aren't getting any easier. Rising unemployment, tumbling home values and eroded retirement portfolios have driven many U.S. households to forgo freewheeling spending and instead cut back on expenses whenever and wherever possible....