The Doneger Group

J.C. Penney Takes Aim at Fashion Leader Status

Style watchers have their eye on Fashion Week, under way in the Big Apple -- and so does J.C. Penney. The jcp design groupe is bringing legitimate fashion cred to the retailer, with trendy looks that rival higher-end chains. Follow their new camel cape from conception to consumer with us and you'll get the message they're sending: This is not your mother's J.C. Penney.