The Apprentice

    By Aimee Picchi

    | 6:00AM 11/25/2009
    What's hokey, full of hot air and increasingly looking like a Thanksgiving miracle for NBC? The network's 61-year old tradition of broadcasting the Macy's Thanksgiving Day Parade. The three-hour broadcast remains as popular with viewers as it was in 1991 -- a feat that's remarkably rare among...

    By Zac Bissonnette

    | 5:00PM 5/11/2009
    Just when you thought we might finally be done with him, it looks like we could be in for a double dose of the Donald. NBC has renewed Donald Trump's Celebrity Apprentice for a third season and as Jason Cochran reported, may also be planning a new recession-themed Apprentice to provide an...

    By Jason Cochran

    | 8:00AM 5/11/2009
    Donald Trump is re-shaping The Apprentice, his NBC elimination game show, to reflect hard times. If a leaked casting press release is correct, the Donald (with executive producer Mark Burnett) is specifically going after go-getters who've been knocked down by the recession.The headline for NBC's...