Madonna and her 14-year-old daughter, Lourdes "Lola" Leon, have designed a juniors line for Macy's called Material Girl. But will the edgy style prove too sexy for teens -- and the parents they're shopping with?
The nation's big retailers are betting on exclusive lines to ring up back-to-school sales, and also targeting kids and teens where they wile away the hours -- online -- with digital campaigns designed to both entertain and stoke a social-shopping experience tailor-made for the tech-savvy generation.
Despite the dismal economy, some investors have been snapping up teen retail stocks, driving their prices higher. But the combination of high fashion and high prices doesn't necessarily earn a company a premium price tag, or a place in a well-managed portfolio. Keep these metrics in mind to separate the bargains from the poseurs.