TV RATINGS

Wall Street Watch Thursday: TiVo Gets a Thumbs-Up

There are more people firing up their TiVo boxes these days: The DVR pioneer posted encouraging news on the subscriber front after Wednesday's market close. TiVo now watches over 2.7 million subscribers, 41% ahead of where it was a year ago. The news isn't all good, though.

Man vs. Machine Finale: Watson Whips the Humans on Jeopardy!

For Watson, it was elementary. IBM's mighty supercomputer has landed the title of new Jeopardy! champ. No matter how hard Brad Rutter and Ken Jennings -- the two human contestants pitted against the machine -- tried, they were just no match for the brainy Watson.

Oprah's OWN Delivers a Strong Debut for Advertisers

Oprah Winfrey's new cable network is commanding some of the highest ad prices on cable, and it justified the rates with its heavily-watched debut. But can OWN continue delivering the viewership to support those premium rates?

Oprah Winfrey Network Draws More Than 1 Million Viewers

Oprah Winfrey%u2019s cable TV network drew more than 1 million viewers on its debut over the weekend. The new channel, Oprah Winfrey Network (OWN), launched at noon on New Year%u2019s Day, The Wall Street Journal said. It replaced Discovery Health in about 80 million homes.

Palins Boost TV Ratings Over Thanksgiving Week

Bristol Palin helped boost the viewership for "Dancing with the Stars" when she made it to the final round, while her mother's show, "Sarah Palin's Alaska" got half a million more viewers in the same week.

Why the Time Is Right for Conan O'Brien

It's not just that his new talk show Conan is attracting a huge audience -- more than 2.4 million for its first night -- but they're young as well. And advertisers are willing to pay a premium to reach these viewers because they're so difficult to find.

Midterm Election TV Viewership Up 11% from 2006

Networks broadcasting midterm election results attracted 11% more viewers than they did during the 2006 elections, and about a third more than the 2002 midterms, indicating the heightened level political interest among Americans concerned about House and Senate races, Nielsen reported Friday.

No Yankees, No Phillies: Fewer Viewers for Fox

Many fans skipped the contest between the San Francisco Giants and Rangers, which is a pity because the Giants played some extraordinary baseball as they captured the title. The poor ratings may prompt advertisers to ask for "make-goods" -- free commercials.

Fox Broadcasting Has Sold Over 90% of Superbowl Ad Time

News Corp.%u2019s (NWS) Fox Broadcasting has sold more than 90% of its Superbowl advertising time, almost five months ahead of the event. The broadcaster is charging an average of about $3 million for a 30-second ad, Reuters reported without naming its sources.

Why Is TV Viewership Still Rising?

One new study says the boob tube's appeal keeps growing because it remains a relatively cheap form of entertainment in these tough economic times. But some experts say it's due to a proliferation of cable channels and the growth in use of digital videorecorders.