SuperbowlCommercials

Super Bowl Advertisers Go After "Second Screens"

Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have.

Ferris Bueller Rides Again ... in a Honda CR-V

Ferris Bueller used to desire the 1961 Ferrari 250GT California -- but we all have to grow up sometime. On Super Bowl Sunday, Matthew Broderick will play hookey in a new Honda CR-V: It is so choice. If you have the means, he highly recommends picking one up.

Do Super Bowl Ads Score for Their Companies' Stocks?

The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?

Super Bowl XLVI Scores $3.5 Million Per Ad For NBC

NBC's Feb. 5 Super Bowl broadcast is already a financial winner, fetching $3.5 million per commercial while nearly selling out available slots. Just six in-game commercial spaces remain, an NBC spokesman said in AdWeek.

Fox Broadcasting Has Sold Over 90% of Superbowl Ad Time

News Corp.%u2019s (NWS) Fox Broadcasting has sold more than 90% of its Superbowl advertising time, almost five months ahead of the event. The broadcaster is charging an average of about $3 million for a 30-second ad, Reuters reported without naming its sources.