SuperBowlAds

Ford Can't Take a Joke, but It's Not the End of the World

Chevy's Super Bowl ad poking fun at Ford's pickups has turned into an all-out brawl in Detroit. Has Ford just lost its sense of humor, or is there more at stake here than meets the eye? Actually, there's a lot more -- and some of it's excellent news.

8 Brands That Blew the Most Money on Super Bowl Ads

Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.

Hershey Starts Adding More Conscience to its Chocolate

Hershey has been disturbingly lax in addressing abusive child labor practices in the Africa's cocoa industry, and recently, over 100,000 consumers let the company know they're not pleased. Now the chocolatier is changing its ways -- just in time.

Super Bowl Advertisers Go After "Second Screens"

Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have.

Fox Broadcasting Has Sold Over 90% of Superbowl Ad Time

News Corp.%u2019s (NWS) Fox Broadcasting has sold more than 90% of its Superbowl advertising time, almost five months ahead of the event. The broadcaster is charging an average of about $3 million for a 30-second ad, Reuters reported without naming its sources.

Denny's Superbowl freebie again

Denny's will announce a free breakfast giveaway during a Superbowl commercial just like it did last year. Folks will be able to get a free Grand Slam...